The Product Sessions
Do you dream of starting or scaling your own product-based business, but need some more guidance or inspiration? With experience working for surf brands like Hurley and O'Neill, host Rebecca Waldron and her expert guests will dive into topics every week that range from product development to marketing and sales. Rebecca has run her own product business for over 8 years while also raising 3 kids and knows the struggles many business owners face trying to balance work and family life. For a variety of industries ranging from clothing and apparel to home goods, beauty, paper goods, and more. Join us weekly for Product Sessions to boost your business and answer all your burning questions! Be sure to follow us on your favorite podcast app so you don't miss an episode and find us on Instagram @theproductsessions for more.
The Product Sessions
Understanding Your Target Market
August 28, 2023
•
Rebecca Waldron
•
Episode 16
It is essential to understand who your target market is in order to effectively sell your products, but how do you do that? In this episode, we discuss how to do the research, what questions to ask, and what sources to look at.
GET THE FULL SHOW NOTES
https://theproductsessions.com/how-to-understand-your-target-market/
WE DISCUSS:
- Why You Need to Understand Your Target Market
- How to Research Your Customer
- What Problem Are You Solving?
- Dig Deeper into the “Why”
- Primary Sources
- Secondary Sources
- What Questions to Ask
- Is All This Work Worth It?
LINKS MENTIONED:
Google Sheets
La Sol mineral sunscreen
