The Product Sessions
Do you dream of starting or scaling your own product-based business, but need some more guidance or inspiration? With experience working for surf brands like Hurley and O'Neill, host Rebecca Waldron and her expert guests will dive into topics every week that range from product development to marketing and sales. Rebecca has run her own product business for over 8 years while also raising 3 kids and knows the struggles many business owners face trying to balance work and family life. For a variety of industries ranging from clothing and apparel to home goods, beauty, paper goods, and more. Join us weekly for Product Sessions to boost your business and answer all your burning questions! Be sure to follow us on your favorite podcast app so you don't miss an episode and find us on Instagram @theproductsessions for more.
The Product Sessions
How To Differentiate Your Small Business In A Saturated Market
August 14, 2023
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Rebecca Waldron
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Episode 14
In today’s world, there are so many brands and so much information we’re receiving all the time that our brains get overloaded. Only the most distinct information we see actually sticks with us. In this episode, we identify some clear ways to differentiate your brand, whether it’s your product that’s different or the way that you’re framing it to your target market.
GET THE FULL SHOW NOTES: https://theproductsessions.com/how-to-differentiate-your-small-business-in-a-saturated-market/
WE DISCUSS:
- Differentiating Can Feel Overwhelming
- Nothing is truly Original
- Research Your Competition
- Analyze the Info
- Ways to Differentiate
