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The Product Sessions

Do you dream of starting or scaling your own product-based business, but need some more guidance or inspiration? With experience working for surf brands like Hurley and O'Neill, host Rebecca Waldron and her expert guests will dive into topics every week that range from product development to marketing and sales. Rebecca has run her own product business for over 8 years while also raising 3 kids and knows the struggles many business owners face trying to balance work and family life. For a variety of industries ranging from clothing and apparel to home goods, beauty, paper goods, and more. Join us weekly for Product Sessions to boost your business and answer all your burning questions! Be sure to follow us on your favorite podcast app so you don't miss an episode and find us on Instagram @theproductsessions for more.

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The Product Sessions

Should I Sell Direct to Consumer or Wholesale

July 03, 2023 • Rebecca Waldron • Episode 8

Is direct to consumer or wholesale a better sales strategy for your small business? Which one will make you more money? Let's discuss the pros and cons of each method and how they work.

We discuss:
Direct to Consumer
- Profit Margins
- Customer Experience
- Customer Feedback
Wholesale
- Broader Distribution
- Increased Sales Volume
- Less Marketing Outreach
Which Strategy is Best for You?

GET THE FULL SHOW NOTES: https://theproductsessions.com/should-i-sell-direct-to-consumer-or-wholesale/

WATCH THIS EPISODE ON YOUTUBE:
https://youtu.be/zC56EjCVPgU

Links Mentioned:
Bodomint: https://www.bodomint.com/
Faire: https://www.faire.com/
Paper Camp: https://www.prooftoproduct.com/papercamp
Proof to Product: https://www.prooftoproduct.com/
Understanding Market Placement And Brand Identity With Laura Bonnell: https://theproductsessions.com/understanding-market-placement-and-brand-identity/

People on this episode

Rebecca Waldron

Host